Founder & Creative Director
Ashley Slade, B.A., B.Ed.
Ashley helps women slow down and start to heal—no pressure, no perfection, just small, real steps back to calm. Based on Vancouver Island, she blends science, humour, and heart (even the occasional f-bomb) into everything does.
Living with chronic health and autoimmune challenges herself, she understands the layered realities of womanhood—especially while raising two spirited daughters in a way that honours their ethnic roots and celebrates their wholeness.
She finds her own grounding tending her backyard garden and chickens, exploring local trails with her family, or curling up with a good book by authors like Brené Brown or Gabor Maté.
A graduate of both the University of Victoria and the University of British Columbia, Ashley brings her background in education and counselling to everything she creates—helping women trade hustle for honesty, burnout for balance, and self-critique for compassion—one honest, human moment at a time.